We Grow Brands
WHAT WE DO
SPECIALIST HYBRID TEAM
BRAND MARKETING & INTELLECTUAL PROPERTY LICENSING LAYERED PROMOTIONS, MERCHANDISE & CREATIVE SERVICES
LICENSED BRAND
PARTNERSHIPS
A one- stop location to develop tie-in promotions with leading brands
Our team develop and deliver short term promotions and long term rights-to-use leading brands
We know our way around the global USD$300 billion licensing industry and work with leading brands, studios, agencies and representatives of the world's leading brands.
In response to a clients brief we propose the use of brands which align with their values and formats which can achieve the business objectives.
We negotiate with, secure rights, manage the full approval processes between our clients and the reporting requirements of the partnership.
PROMOTION STRATEGY EXTENSIONS
We grow brands through licensed brand extensions and short term brand promotions
Our strategies achieve business objectives through:
• Impulse & Impact promotions
• Gift - With- Purchase premiums
• Purchase - with - Purchase offers
• Self – liquidating premiums
• Continuity Promotions
• Loyalty & Reward incentives.
We develop outreach extensions into retail and mall locations, events and tours as standalone activations or to highlight sponsorship arrangements.
Our strategies address business objectives and we design promotional mechanics including on-pack, social media, direct marketing, AR and VR enables co-ordinated cross border and complex plans which can be delivered simultaneously.
We secure rights to borrow brands for our clients
BRAND STRATEGY AND MANAGEMENT
We are passionate about the brands we work with.
We develop, recommend and manage brand promotions and licensing arrangements which have clear value alignment and can bring brand and commercial benefit to both parties.
We work with marketing directors, category and brand managers to craft those aligned objectives into full campaign plans including B2B presentations, sales support materials through to retail display, mall tours and other activation and media supporting requirements.
Our creative head and studio team have designed and delivered full brand manuals and guidelines for international properties and promotions and integrated many digital engagement techniques to amplify and extent brand engagement.
We build partnerships to drive growth
PREMIUMS,
MERCHANDISE DESIGN & DELIVERY
We design items that reflect the brand values of the offer and all stake holders.
From concept design and refinement we can work with manufacturers to manage the development process often in conjunction with procurement teams.
Our engineering & development work extends across all formats – 2 and 3 Dimensional prints and molding on all materials including papers, resins, injection mold, ceramics, as well as the growing range of digital formats.
We deliver a complete offer response – the item, it’s packaging, it’s shipping, it’s in-store display material, online advertising, social media assets, merchandising, point of purchase and trade marketing support material.
PROCESS
Aligning your brand business with creative marketing & promotional options
IMMERSION
Our process allows us to be highly informed and sensitive to brand and business objectives.
IMMERSION
FOCUS
FOCUS
Research and analysis to reveal where your brand is or could be positioned in the market and where the opportunities lie. We focus on relevant factors such as brand essence, trends, opportunities and voice.
INNOVATION & CREATIVE
INNOVATION
& CREATIVE
We confirm the business objectives and specific sales and marketing requirements with a written brief which our creative team use to guide our campaign proposals.
B2C, B2C PROJECT PLANS
PREMIUM & MERCHANDISE DELIVERY
We can deliver complete design, prototype and with our global sourcing partners manage quality control through the complete supply chain to meet client requirements including distribution.
GO-TO-MARKET
GO-TO-MARKET
We know the importance of taking your team and partners along the full journey. We deliver the tools for you to engage with internal and external parties in a creative and motivating style.
We build business to business communication if required, we build promotional guidelines, we produce training and education sites.
We propose and can deliver whatever is needed for taking the campaign to market.
Bringing ideas from imagination to reality
CREATIVE
SERVICES
We approach each project as a unique mission with the full support of a Creative studio
We strive to understand every nuance of our clients, their product, vision and audience to produce engaging, innovative and effective results.
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Brilliant ideas visualised
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Sales team presentations kits & Marketing collateral
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Creating high velocity retail promotion mechanics
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Brand and product activations developed
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Patentable Inventions drawn
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Retail stores imagined
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Animated characters presented in 360 degrees and environments
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Full colour walk- throughs
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Brand style and licensing manuals developed, created and governed
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Product packaging development or revitalised
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Point of Sale materials designed and delivered
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Website and social media platform creation
The complete package with comprehensive experience to deliver on a variety of targeted outcomes.
ABOUT US
WWIPP IS A HYBRID BRAND GROWTH CONSULTANCY BASED IN SYDNEY
John Cookson
Director
Childhood travel gave John an insight to different cultures and languages and a lifelong curiosity about people and communication leading to corporate roles with global brands. He opened the Walt Disney company office in Australia, relocated to Hong Kong to set up licensing, creative and marketing for the APAC region. Commercial arrangements were set with leading local and international companies including Nestle, Johnson & Johnson and McDonalds and major local retailers. He was responsible for Disney on Ice within the region and established a new business unit to position Disney consumer products within the global Luxury and Tax-Free market. His studies include most areas of advertising, marketing, communication, new media and company management.
David Dobson
Director
Drawing on a depth of knowledge gained from over 25 years working with a vast array of large multinationals to small startup brands across multiple categories. David has delivered the services needed to engage targeted audiences, drive results and deliver the brand experience that fosters client loyalty through innovative design that reflects brand values and vision.
As any professional will tell you, “Good design starts with communication and collaboration” and during his career David has had a great deal of success working with many clients such as McDonald's, Coca-Cola, Unilever, Eveready, Energizer, Bic, Woolworths and Schick to name few of the larger brands. He has also worked in partnership with a number of borrowed equities ranging from the Disney suite, Hasbro, Mattel and DreamWorks to deliver a variety of targeted outcomes and purposes that all boast exceptional results for all stakeholders.
WE ALSO OFFER SERVICES TO CHARITIES AND NOT-FOR-PROFIT ORGANISATIONS
Over the phone or online
CONTACT US
If you're looking to grow your business, contact us here:
